Nectar launches an AI agent to automate creator discovery and outreach for brands
Image: TechCrunch
TLDRMarketing operating system Nectar is launching an AI agent designed to automate influencer marketing, from finding the right creators across hundreds of millions of profiles to contacting them with personalized messages, managing partnerships, and tracking campaign results.
Nectar, an AI-powered operating system for marketing, is launching a new AI agent designed to take a lot of the manual work out of influencer marketing, from finding the right creators to contacting them, managing partnerships, and tracking results.
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